Meet Heather
Photo of founder and owner, Heather Rockwell. Heather owns the lobbying firm Calluna Consulting, LLC, which also offers strategic communication and content design services.

For the past decade, I’ve helped nonprofits build and implement strategic communication plans, funding initiatives and policy campaigns of every shape and size.

In the 2025 Legislative Session, I championed bipartisan legislation to protect Oregon’s sustainable agriculture industry.

In the 2023 Legislative Session, I helped secure more than $10 million in funding for the nation’s first-ever public recovery high school program, to ensure that youth with substance use disorder and co-occurring disorders have a safe, healthy environment to finish out their education.

Before that, I worked on communication campaigns that unlocked over $300 million in state funding for sustainable agriculture, climate resilience, child care programs, workforce investment initiatives, and economic development projects.

Prior to consulting, I worked as a Communications and Events Coordinator for an international nonprofit, where I developed social media campaigns, news content and cross-cultural communication strategies from the ground up.

Whatever I’m working on, I love looking at big-picture problems and then digging into the details to find win-win solutions. I know how to engage diverse audiences to bring important conversations to the table, and I pride myself in developing communication strategies that bridge political or organizational divides.

Why
Calluna? 

Calluna is the botanical name for the heather flower — on display in my logo!